Business is doing anything that involves a capital, investment, profit and losses. Venturing into anything is always essential for survival. Time dictates the way people do business. Long ago, merchants were roaming on streets, travelling on camels and does anything just to promote and sell their products. Today, businessmen are selling on fixed shops and establishments, malls and etc. the days of back-breaking business where over. What is common nowadays is the use of modern technology and utilizing the new world of cyberspace. Modern business is doing business in this so called Internet age, and a process most commonly used is Link Building.

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