There is hardly anything more satisfying than getting in the zone and branching out into countless search, thinking of great content ideas. Typically larger brands and well-known websites have complex link profiles with numerous source of links. A few scattered paid links are probably not worth chasing after. Targeting somebody in a closer will help you focus on more realistic link targets. While examining your competitors' links it's a good idea to pay attention to quality of their links. This will enable you to prioritise your link building activities from top down by targeting most potent links first and least important links last.

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